Brand identity design for 3Former—a rehabilitation sports center specialized in Pilates Reformer. We named the brand «3FORMER» instigating the 3-fold concept that «forms» the brand’s DNA—Diagnosis, Movement & Correction. «The three» merge with the word «Reformer» and represent the brand’s core identity.
Design direction: The horizontal line originates from the number 3 and slides through the name, suggesting the Reformer. This line activates the logo: stable yet in motion. An identity that conveys energy, alignment, and gradual development.
