Lupineh is a furniture manufacturing company based in Tehran, Iran.

The name “Lupineh” which we chose for the brand means “As if Lupine”. The visual symbol of the flower can be seen in the brand’s logo which we designed to manifest the same idea.

For this project, it was important for the brand to communicate its simple and modern nature. Therefore, our design direction aimed at this goal of creating a brand image that allowed the product shine in the forground of the communication field.