Visual identity designed for Lupineh—furniture and home accessories brand that offer functional, simple but distinctive pieces; rooted in wood, nature, and everyday domestic rituals.
Approach: an earthy and grounded lifestyle identity. We named the brand «Lupineh», meaning «like Lupine». A plant known for being a nutrient for the soil—enriching the earth. This floral reference has became the basis of the logo. The brand image emerged from visualizations, packaging, and web design. The resulting identity: calm, effective, sustainable and «down to earth».
