Poster for the event Peeyadegardi (a Nowruz walking festival) held by Peeyade platform—Tehran’s urban guide for city routes, places, and local experiences. The festival encouraged people to rediscover Tehran during the holidays through curated walking paths, city suggestions, and moments of urban exploration.
Key visual: inspired by the idea of «Tehran Live» flickering neon lights became the main gesture, recalling the vivid and restless nights of Tehran during Nowruz: streets awake, signs glowing, and the city inviting people to move through it.
