Teadasun—a sportswear and lifestyle brand—expresses its identity through movement, warmth, and the energy of life outdoors. We designed the brand’s visual identity—drawing inspiration from the meaning of its name: «as if a girl from the sun». We aimed for a brand image that felt motivating, active, and approachable.
we designed a visual system echoing the emotions and expressions of the physical energy, by incorporating the idea of «rhythmic movement.» We created a grid—a pattern of motion—, that made the logo system feel unified, flexible, and adaptable across different brand touch-points. As well as a sun-inspired color palette evoking heat, brightness and motion.
