Corporate design for Khazar Co.—a customs consultancy group with three decades of experience. Years of growth and recognition urged the company to renew their identity. Reason: its ongoing claim for maturity, credibility, and professionalism.
Design process: Driven by the meaning of «Khazar»: the Caspian Sea. A grayscale gradient suggests a passage through depth and shifting layers, currents, and navigation. A fluid transition of structural framing. Result: an identity that feels rhythmic yet controlled, fluid yet concise.
