Website designed for Noosh—Vancouver based brand specializing in Persian-inspired premium craft gin. Rooted in the brand’s identity, the digital experience captures the essence of storytelling, hospitality, and the joy of indulgence.
The website functions as an e-commerce platform. The design strategy was shaped around brand image and storytelling. Rather than building a straight forward e-shop interface, we aimed for a branded experience: guiding visitors through Noosh’s cultural references and tone before leading them towards purchase.
