We originally named the studio in 2014 and were invited back a decade later to lead a full rebranding. We analyzed the brand concept and—together with Pragmatica—shaped the core of a new manifesto, which we’ve translated into a coherent visual identity: including communication, iconography and website. Each element reflects the studio’s clarity and architectural rigor
Main concept: «being pragmatic is necessary, but not necessarily enough.»—the brand’s architectural identity is constantly evolving: concise and shaped by an ongoing dialogue between theory and practice.
