Visual identity for ONCE—a handbag and accessory brand founded by Lilet Simonian. ONCE creates accessories that become part of personal rituals, memories, and moments of self-expression.
The design concept was built around the idea of «an elegant moment.» The identity frames the accessory as something that carries feeling: the moment of owning it, wearing it, and remembering where it belonged in life. The visual language is refined, quiet, and memorable, allowing elegance to appear as a lasting impression rather than an obvious statement.
