Originally naming the studio in 2014, We were invited back a decade later to lead a full rebranding for Pragmatica Architectural Design Studio. Starting from their conceptual foundation, we helped articulate the core of their new manifesto, then translated it into a cohesive visual identity. From brand language and communication materials to documentation systems and a newly designed website, every element was crafted to mirror the studio’s clarity of thought and architectural rigor.
The rebrand reflects Pragmatica’s evolving architectural voice—intellectual, precise, and shaped by an ongoing dialogue between theory and practice.