Visual identity designed for RGB ICE, a Tehran-based design and production studio specializing in motion graphics, digital arts, video/film, and computer-generated imagery. The brand needed an identity that could speak through the same visual world it produces.
The design process approached motion as the studio’s silent major: the most important element, yet one that should be felt more than shown. Through smooth transitions, seamless flow, and subtle rhythm, the identity reflects RGB ICE’s world of moving image without turning motion into an obvious decorative effect.
