Brand identity designed for Herbtion-an herbal tea brand: imagined as a bridge between people and nature’s wisdom. Rooted in herbal attributes, the brand offers carefully orchestrated mixtures that evoke daily delight, healthy mood, and a more conscious organic lifestyle.
The project was featured in World Brand Design Society in 2019.
The creative process translated the act of mixing into a visual system. Herbs, colors, names, and stories were treated as ingredients that come together to create new patterns of taste. For each blend, we developed a name, a short narrative, and a color palette inspired by the organic tones of its herbs, turning the packaging into a small visual story of flavor, mood, and natural composition.
